What is the basic goal of search engine optimization (SEO)?

• A. Techniques to improve a webpage's visibility in search results; aim to increase organic traffic.
• B. A method to secure networks.
• C. A way to compress files.
• D. A licensing model.

Answer: (B)

SEO aims to make a webpage appear higher in search results so people are more likely to click through, boosting organic traffic. This involves creating content that matches what users search for and structuring the site so search engines can easily crawl and understand it. Key aspects include using relevant keywords, producing high-quality content, optimizing title tags and meta descriptions, improving site speed and mobile usability, and earning trustworthy backlinks. The other options describe network security, data compression, and licensing models, which aren’t about improving a site’s visibility in search results.